Social Media Marketing for Beginners

<p>By the end of this course, participants will be able to:</p> <ul> <li>Understand the role of social media marketing in business growth</li> <li>Set up and optimize business profiles on key social media platforms</li> <li>Develop a content strategy tailored to their business goals</li> <li>Create high-engagement posts (images, videos, and captions)</li> <li>Use hashtags, geotags, and trends to increase reach</li> <li>Engage with customers and build an online community</li> <li>Analyze social media performance using analytics tools</li> <li>Run basic social media ad campaigns</li> </ul> <p><strong>Course outline:</strong></p> <p><strong>Day 1: Fundamentals of Social Media Marketing (8 Hours)</strong></p> <ul> <li><strong>Module 1: Introduction to Social Media Marketing (2 Hours)</strong> <ul> <li>The importance of social media for business growth</li> <li>Overview of major platforms: Facebook, Instagram, TikTok, LinkedIn</li> <li>Understanding your target audience and their behavior</li> <li>Social media trends and case studies in Cambodia</li> </ul> </li> <li><strong>Module 2: Setting Up &amp; Optimizing Business Profiles (2 Hours)</strong> <ul> <li>How to convert a personal account to a business account</li> <li>Step-by-step business profile setup and optimization</li> <li>Writing an effective bio and business description</li> <li>Choosing the right profile and cover images</li> <li><em>Hands-on session:</em> Optimizing Facebook &amp; Instagram Business Pages</li> </ul> </li> <li><strong>Module 3: Creating Engaging Content for Social Media (2 Hours)</strong> <ul> <li>The 4 main types of content: Informational, Educational, Inspirational, and Promotional</li> <li>Best practices for creating: <ul> <li>Eye-catching images using Canva</li> <li>Short-form videos for TikTok and Reels</li> <li>Engaging captions and hashtags</li> </ul> </li> <li><em>Hands-on practice:</em> Designing a social media post</li> </ul> </li> <li><strong>Module 4: Social Media Posting Strategy &amp; Engagement (2 Hours)</strong> <ul> <li>When and how often to post for maximum engagement</li> <li>Understanding Facebook &amp; Instagram algorithms</li> <li>How to use hashtags, stories, and geotags to increase reach</li> <li>Responding to comments and messages professionally</li> <li>Case study: Successful social media engagement strategies</li> </ul> </li> </ul> <p><strong>Day 2: Social Media Growth, Analytics &amp; Advertising (8 Hours)</strong></p> <ul> <li><strong>Module 5: Building &amp; Growing an Online Community (2 Hours)</strong> <ul> <li>Strategies for increasing followers and engagement</li> <li>Running giveaways, contests, and promotions</li> <li>Collaborations with influencers and brand ambassadors</li> <li>Handling negative comments and customer complaints</li> <li><em>Hands-on session:</em> Creating an engagement plan for a business page</li> </ul> </li> <li><strong>Module 6: Introduction to Social Media Advertising (2 Hours)</strong> <ul> <li>Overview of Facebook &amp; Instagram Ads Manager</li> <li>Types of ads: <ul> <li>Boosted posts vs. Paid ads</li> <li>Engagement, Traffic, Lead Generation &amp; Sales Ads</li> </ul> </li> <li>Budgeting for small business ad campaigns</li> <li><em>Hands-on exercise:</em> Setting up a basic Facebook ad campaign</li> </ul> </li> <li><strong>Module 7: Analyzing Social Media Performance (2 Hours)</strong> <ul> <li>How to use Facebook Insights &amp; Instagram Analytics</li> <li>Key metrics to track: Engagement rate, Reach, Clicks, Conversions</li> <li>How to improve underperforming posts</li> <li><em>Hands-on session:</em> Analyzing a real social media page’s performance</li> </ul> </li> <li><strong>Module 8: Creating a 3-Month Social Media Plan (2 Hours)</strong> <ul> <li>How to create a content calendar</li> <li>Balancing organic and paid social media strategies</li> <li>Tools for scheduling posts: Meta Business Suite, Hootsuite, Buffer</li> <li><em>Final project:</em> Developing a 3-month social media strategy for a business</li> <li>Q&amp;A session &amp; networking</li> </ul> </li> </ul>