Facebook & TikTok Boosting for SMEs

<p>By the end of this course, participants will be able to:</p> <ul> <li>Understand how Facebook and TikTok advertising works for SMEs</li> <li>Set up and manage ad campaigns on both platforms</li> <li>Create engaging ad content that converts viewers into customers</li> <li>Target the right audience using advanced ad targeting techniques</li> <li>Optimize campaigns to minimize costs and maximize ROI</li> <li>Analyze ad performance using Facebook Ads Manager &amp; TikTok Ads Manager</li> <li>Apply A/B testing to improve ad effectiveness</li> <li>Implement remarketing strategies to retain and re-engage customers</li> </ul> <p><strong>Course outline:</strong></p> <p><strong>Day 1: Facebook Ads for SMEs (8 Hours)</strong></p> <ul> <li><strong>Module 1: Introduction to Facebook Advertising (2 Hours)</strong> <ul> <li>Why SMEs should invest in Facebook Ads</li> <li>Understanding the Facebook Ads Ecosystem (Meta Business Suite, Ads Manager, Pixel, etc.)</li> <li>Overview of ad objectives: Brand awareness, Traffic, Engagement, Leads, and Conversions</li> <li>Case studies of successful SME Facebook campaigns</li> </ul> </li> <li><strong>Module 2: Setting Up a Facebook Ad Campaign (2 Hours)</strong> <ul> <li>Step-by-step ad account setup</li> <li>Understanding Facebook Ad formats: Image ads, Carousel ads, Video ads, Collection ads</li> <li>Crafting a compelling ad copy, headline, and CTA</li> <li>Designing high-impact visuals using Canva</li> </ul> </li> <li><strong>Module 3: Targeting the Right Audience (2 Hours)</strong> <ul> <li>Custom Audiences vs. Lookalike Audiences</li> <li>Interest-based &amp; behavior targeting</li> <li>Geo-targeting strategies for local Cambodian SMEs</li> <li>Retargeting website visitors and social media followers</li> </ul> </li> <li><strong>Module 4: Budgeting, Optimization &amp; Performance Tracking (2 Hours)</strong> <ul> <li>Setting a daily vs. lifetime budget</li> <li>Bidding strategies: Lowest Cost vs. Cost Cap vs. ROAS-based bidding</li> <li>A/B testing: Finding the best-performing ads</li> <li>Using Facebook Analytics to track results &amp; improve campaign performance</li> </ul> </li> </ul> <p><strong>Day 2: TikTok Ads for SMEs (8 Hours)</strong></p> <ul> <li><strong>Module 5: Why TikTok is Essential for SMEs (2 Hours)</strong> <ul> <li>The rise of short-form video marketing</li> <li>TikTok user behavior &amp; trends in Cambodia</li> <li>How TikTok's algorithm works for businesses</li> <li>Best-performing ad formats: In-Feed Ads, TopView Ads, Branded Hashtags, Spark Ads</li> </ul> </li> <li><strong>Module 6: Creating High-Converting TikTok Ads (2 Hours)</strong> <ul> <li>Understanding TikTok's ad interface (TikTok Ads Manager)</li> <li>Setting up TikTok Business Account &amp; Ad Account</li> <li>Choosing the right TikTok Ad Objectives</li> <li>TikTok video best practices: Hooks, storytelling, music, and call-to-action (CTA)</li> </ul> </li> <li><strong>Module 7: Targeting &amp; Budgeting on TikTok (2 Hours)</strong> <ul> <li>Audience targeting: Demographics, interests, behaviors</li> <li>Retargeting strategies for TikTok users</li> <li>Ad budgeting &amp; bid strategies for SMEs</li> <li>Using TikTok Pixel for website tracking and optimization</li> </ul> </li> <li><strong>Module 8: Analyzing &amp; Optimizing TikTok Ads (2 Hours)</strong> <ul> <li>Key metrics to track: CTR, CPC, CPM, ROAS</li> <li>How to read TikTok’s Ad Reports</li> <li>Scaling a campaign: What to do when an ad performs well?</li> <li>Case studies of successful Cambodian SMEs on TikTok</li> </ul> </li> </ul>