Digital Marketing Professional Level 2 (Intermediate)

<p>By the end of this course, participants will be able to:</p> <ul> <li>Critically analyze and adapt to the evolving digital marketing landscape in Cambodia.</li> <li>Develop and implement sophisticated digital marketing strategies for diverse business objectives.</li> <li>Master advanced tools and techniques for data analysis, campaign optimization, and performance measurement.</li> <li>Lead and manage digital marketing teams and projects effectively.</li> <li>Explore emerging trends and technologies shaping the future of digital marketing.</li> </ul> <p><strong>Course outline:</strong></p> <ul> <li><strong>Week 1 &amp; 2: The Evolving Digital Landscape in Cambodia</strong> <ul> <li>Deep Dive into Market Trends and Consumer Behavior</li> <li>Competitive Analysis and Strategic Positioning</li> <li>The Impact of Emerging Technologies</li> <li>Ethical Considerations and Data Privacy</li> <li><em>Guest Speaker/Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> <li><strong>Week 3 &amp; 4: Advanced SEO and Content Marketing</strong> <ul> <li>Technical SEO and Site Architecture</li> <li>Content Strategy for Diverse Audiences</li> <li>Storytelling and Brand Building</li> <li>Measuring Content Performance and ROI</li> <li>Workshop: Developing a Content Calendar and Optimizing for Search Engines</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> <li><strong>Week 5 &amp; 6: Data-Driven Marketing and Analytics</strong> <ul> <li>Advanced Google Analytics and Data Studio</li> <li>Marketing Automation and CRM Integration</li> <li>A/B Testing and Conversion Rate Optimization</li> <li>Predictive Analytics and Personalization</li> <li>Practical Exercise: Analyzing Website Data and Developing a CRO Strategy</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> <li><strong>Week 7 &amp; 8: Emerging Trends and Technologies</strong> <ul> <li>E-commerce and Mobile Marketing</li> <li>Influencer Marketing and Social Commerce</li> <li>Artificial Intelligence (AI) in Marketing</li> <li>The Metaverse and Web3</li> <li>Final Project: Developing a Comprehensive Digital Marketing Strategy for a Real-World Business Challenge</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> </ul> <p><strong>Who this course is for:</strong></p> <ul> <li>Graduates of the Digital Marketing Professional Level 1 course or those with equivalent experience.</li> <li>Marketing professionals seeking to deepen their expertise and stay ahead of industry trends.</li> <li>Business leaders and decision-makers responsible for digital marketing strategies.</li> <li>Individuals aspiring to specialize in specific areas of digital marketing.</li> </ul>