Digital Marketing Professional Level 1

<p>By the end of this course, participants will be able to:</p> <ul> <li>Develop a comprehensive understanding of digital marketing principles and best practices.</li> <li>Master essential digital marketing tools and technologies relevant to the Cambodian market.</li> <li>Plan, execute, and analyze effective digital marketing campaigns across various channels.</li> <li>Measure and report on the performance of digital marketing activities.</li> <li>Adapt and apply digital marketing strategies to the unique challenges and opportunities in Cambodia.</li> </ul> <p><strong>Course outline:</strong></p> <ul> <li><strong>Week 1: Introduction to Digital Marketing</strong> <ul> <li>Defining Digital Marketing and its Scope</li> <li>The Digital Marketing Landscape in Cambodia</li> <li>Key Digital Marketing Channels and Strategies</li> <li>Building a Digital Marketing Framework</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> <li><strong>Week 2: Website Marketing and Search Engine Optimization (SEO)</strong> <ul> <li>Website Design and User Experience (UX)</li> <li>On-Page and Off-Page SEO Techniques</li> <li>Keyword Research and Content Optimization</li> <li>Website Analytics and Performance Measurement</li> <li>Workshop: Conducting a Website Audit and Developing an SEO Strategy</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy)</li> </ul> </li> <li><strong>Week 3: Social Media Marketing</strong> <ul> <li>Social Media Platforms and their Audiences</li> <li>Content Creation and Community Building</li> <li>Social Media Advertising and Campaign Management</li> <li>Social Listening and Monitoring</li> <li>Practical Exercise: Creating and Implementing a Social Media Marketing Plan</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy) and Muy Limign (Social Media Ads Specialist)</li> </ul> </li> <li><strong>Week 4: Content Marketing</strong> <ul> <li>Content Strategy and Planning</li> <li>Content Creation and Distribution</li> <li>Content Promotion and Amplification</li> <li>Content Performance Measurement</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy) and Monh Langcheang (DMI Professional)</li> </ul> </li> <li><strong>Week 5: Email Marketing</strong> <ul> <li>Building an Email List and Segmentation</li> <li>Email Campaign Creation and Automation</li> <li>Email Design and Deliverability</li> <li>Email Marketing Analytics and Optimization</li> <li>Workshop: Developing an Effective Email Marketing Campaign</li> <li><em>Guest Speaker &amp; Trainer:</em> Yorn Sophearith (Managing Director &amp; Head of Trainer, BKD Academy) and Monh Langcheang (DMI Professional)</li> </ul> </li> <li><strong>Week 6: Paid Advertising (PPC)</strong> <ul> <li>Search Engine Marketing (SEM) with Google Ads</li> <li>Social Media Advertising with Facebook and Instagram</li> <li>Display Advertising and Retargeting</li> <li>Paid Advertising Analytics and Reporting</li> <li>Practical Exercise: Creating and Managing a Paid Advertising Campaign</li> <li><em>Guest Speaker:</em> Prak Chanseyha (Digital Marketing Instructor, DataU Academy)</li> </ul> </li> <li><strong>Week 7: Digital Marketing Analytics and Reporting</strong> <ul> <li>Key Marketing Metrics and KPIs</li> <li>Data Analysis Tools and Techniques</li> <li>Creating Effective Reports and Dashboards</li> <li>Data-Driven Decision Making</li> <li>Workshop: Analyzing Campaign Data and Generating Actionable Insights</li> <li><em>Guest Speaker:</em> Prak Chanseyha (Digital Marketing Instructor, DataU Academy)</li> </ul> </li> <li><strong>Week 8: Digital Marketing Strategy and Planning</strong> <ul> <li>Defining Marketing Objectives and Target Audiences</li> <li>Developing a Comprehensive Digital Marketing Strategy</li> <li>Budgeting and Resource Allocation</li> <li>Measuring and Reporting on ROI</li> <li>Final Project: Creating a Digital Marketing Plan for a Real-World Business or Organization</li> <li><em>Guest Speaker:</em> Prak Chanseyha (Digital Marketing Instructor, DataU Academy)</li> </ul> </li> </ul> <p><strong>Who this course is for:</strong></p> <ul> <li>Recent graduates looking to enter the digital marketing field.</li> <li>Professionals from other industries seeking to transition into digital marketing.</li> <li>Existing marketers looking to upskill and enhance their digital expertise.</li> <li>Business owners and entrepreneurs seeking to improve their digital marketing capabilities.</li> </ul>