AI for Marketing & Business: Accelerating Strategies in Cambodia

• A foundational understanding of AI concepts and their immediate applications in marketing and business.
• Enhanced ability to quickly identify and evaluate AI opportunities for your specific business needs.
• Introductory hands-on experience with practical AI marketing tools and platforms across different functional areas.
• The ability to conceptualize and develop basic AI-driven marketing strategies for various campaigns.
• Increased awareness of ethical considerations and responsible AI practices, fostering a mindful approach to AI adoption.

By the end of this 2-day training, you will be able to:

• Understand the core fundamentals of AI and its transformative potential across various marketing and business functions.
• Identify key opportunities to leverage AI for automating routine tasks, gaining deeper customer insights, and improving decision-making processes.
• Explore and utilize practical AI-powered tools and platforms relevant to marketing automation, comprehensive data analysis, content creation, and customer relationship management.
• Outline and begin to implement AI-driven marketing strategies for personalized campaigns, targeted advertising, and enhanced customer experiences.
• Recognize and evaluate essential ethical considerations and responsible AI practices in marketing.

Course outline:

Day 1: AI Fundamentals & Core Marketing Applications (8 Hours)

• Module 1: Introduction to AI and its Impact on Marketing & Business (2 hours)
  • What is AI? Key concepts, types, and terminology.
  • The transformative potential of AI in marketing and business strategies.
  • Overview of AI applications and their relevance in the Cambodian context.
• Module 2: AI for Marketing Automation & Data Analysis (3 hours)
  • Leveraging AI for automating marketing tasks and workflows.
  • AI-driven data analysis for gaining deeper customer insights and predictive analytics.
  • Hands-on exercise: Exploring an AI-powered marketing automation or data visualization tool.
• Module 3: AI for Content Creation & Targeted Personalization (3 hours)
  • Brief overview of AI's role in content generation, optimization, and curation.
  • Understanding how AI enables hyper-targeted advertising and personalized customer experiences.
  • Case studies: Examples of AI-driven content and personalization strategies.

Day 2: AI in Customer Engagement, Ethics & Future Strategy (8 Hours)

• Module 4: AI for Customer Relationship Management (CRM) & Enhanced Experiences (3 hours)
  • How AI revolutionizes CRM, customer service, and overall customer journey mapping.
  • Exploring AI tools for improved customer engagement and support.
  • Hands-on exercise: Simulating an AI-powered customer interaction or CRM feature.
• Module 5: Ethical Considerations, Responsible AI & Future Trends (3 hours)
  • Key ethical considerations in AI marketing: data privacy, algorithmic bias, transparency.
  • Implementing responsible AI practices and frameworks.
  • Brief discussion on emerging AI trends and the future landscape of AI in marketing & business.
• Module 6: Developing an AI Action Plan & Q&A (2 hours)
  • Interactive Training Session: Brainstorming specific AI opportunities for participants' businesses.
  • Creating a foundational AI integration roadmap and identifying next steps.
  • Open Q&A and comprehensive wrap-up.

Who this course is for:

• Marketing professionals seeking a rapid and practical introduction to AI's applications in their field.
• Business owners and entrepreneurs are looking for immediate AI integration strategies to drive growth and efficiency.
• Individuals interested in quick skill acquisition and a foundational understanding of AI for marketing and business challenges.

• Basic computer literacy.
• A strong interest in applying AI to marketing and business challenges.