For a local business, adopting digital technology begins with understanding what needs to improve. That might mean making business information easier to find, communicating more clearly with customers, or choosing a tool that simplifies everyday work.
These practical needs formed the focus of the “Let’s Go Digital!” session held in Svay Rieng provincial town on 22 October 2026. The event brought business owners and digital solution providers together to discuss operational challenges and explore suitable options.
Connecting business needs with digital solutions
The session was organized by the Enterprises Go Digital (EGD) programme of Techo Startup Center, under the Ministry of Economy and Finance, with funding support from the Skills Development Fund (SDF). BKD Academy and BizKhmer Digital Media participated as co-organizers.
The programme was presided over by the Deputy Governor of Svay Rieng Province; Mr. Kuong Vutha, Manager of the Enterprise Digital Transformation Department at Techo Startup Center; and Dr. Yorn Sophearith, Founder of BizKhmer Digital Media and Head Trainer at BKD Academy.
Direct discussions gave business owners an opportunity to explain their challenges and learn about available solutions. This needs-based approach helps frame digital adoption around the business’s work, resources, and priorities.
Creating content that helps customers understand the business
As part of the programme, Mr. Yin Mizcyl, Head of Operations at BKD Academy, delivered a training session on “Creating Content That Attracts Customers.”
The session covered Facebook Page setup and improvement, content categories and formats, content planning, and the effective use of visuals. It also explored how educational content, trust-building content, and posts that encourage interaction can complement promotional messages.
For example, a food business could explain its ingredients, show how products are prepared, answer common customer questions, and provide clear ordering information. Each piece serves a different purpose while helping customers understand the business and its offer. This is a practical illustration, rather than a reported participant outcome.
Turning learning into everyday practice
A useful starting point for business owners is to review whether their Facebook Page clearly explains what they offer and how customers can contact them. From there, they can plan content around actual customer questions and identify which digital tools could support their work.
For BKD Academy, connecting learning with these everyday decisions is central to practical skills development. The Svay Rieng programme provided a setting where knowledge sharing and conversations with solution providers could support that process.
BKD Academy extends its appreciation to the Svay Rieng Provincial Administration, Techo Startup Center, SDF, speakers, organizing teams, digital solution providers, and participating business owners for their collaboration.
Businesses interested in digital advisory support can register through EGD. For training news and updates, follow the BKD Academy Telegram Channel.
This blog was written by the BKD Academy team. BKD Academy focuses on training in marketing, digital marketing, marketing technology, and leadership in the digital sector for small and medium enterprises and people building marketing careers in Cambodia.
Need support with social media marketing, PR campaigns, or growing your food and beverage business online? Contact our agency, BizKhmer Digital Media, for digital marketing support.
For Cambodian business trends, business and startup stories, and insights into Cambodia’s economy, explore our press release website, BizKhmer.com.