Digital adoption becomes useful when it addresses a clear business need. For a local enterprise, that need may be making product information easier to find, responding to customer enquiries, or planning content that explains the value of its services.
With this practical focus, BKD Academy and BizKhmer Digital Media co-organized the “Let’s Go Digital!” session at Prey Veng Provincial Hall on 20 October 2026. The programme connected business owners with digital solution providers while introducing approaches to improving their online presence and customer communication.
Connecting businesses with suitable digital solutions
The session formed part of the Enterprises Go Digital (EGD) programme of Techo Startup Center, under the Ministry of Economy and Finance, with funding support from the Skills Development Fund (SDF).
It was presided over by H.E. Chheang Sovannara, Deputy Governor of Prey Veng Province; Mr. Kuong Vutha, Manager of the Enterprise Digital Transformation Department at Techo Startup Center; and Mr. Yorn Sophearith, Founder of BizKhmer Digital Media and Head Trainer at BKD Academy.
Business owners met directly with digital solution providers to discuss challenges in their everyday operations and explore options suited to their needs. These conversations placed business requirements at the centre of digital adoption, helping participants consider where technology could be relevant to their work.
Building a clearer and more useful Facebook presence
During the programme, Mr. Yin Mizcyl, Head of Operations at BKD Academy, delivered a training session on “Creating Content That Attracts Customers.”
One focus was setting up and improving a Facebook Page with clear business and contact information. A useful Page should help visitors understand what the business offers, how to enquire, and how to take the next step.
The training also addressed the selection of content categories and formats. Different messages serve different purposes: an explanation can answer a customer’s question, a product demonstration can clarify how something works, and a promotional post can communicate an offer.
Planning content around customer needs
The session explored content that educates, builds trust, and encourages customer interaction, alongside content planning and the effective use of visuals.
A practical way to apply these ideas is to begin with questions customers frequently ask. A business can then prepare content that answers those questions clearly, choose an appropriate format, and provide a relevant next step. For example, an explanatory image may help present product information, while a short video may be more suitable for demonstrating a process.
These are practical applications of the training themes. The value lies in choosing content with a clear purpose and making the information useful to the intended audience.
Linking learning with business practice
For BKD Academy, practical skills development means helping learners connect knowledge with the work they do. The Prey Veng session brought together two complementary opportunities: learning how to communicate more effectively online and discussing business needs with digital solution providers.
BKD Academy extends its appreciation to the Prey Veng Provincial Administration, Techo Startup Center, SDF, speakers, organizing teams, digital solution providers, and participating business owners for their support and collaboration.
Businesses interested in exploring digital solutions can register for advisory support through EGD. For training announcements and institutional updates, follow the BKD Academy Telegram Channel.
This blog was written by the BKD Academy team. BKD Academy focuses on training in marketing, digital marketing, marketing technology, and leadership in the digital sector for small and medium enterprises and people building marketing careers in Cambodia.
Need support with social media marketing, PR campaigns, or growing your food and beverage business online? Contact our agency, BizKhmer Digital Media, for digital marketing support.
For Cambodian business trends, business and startup stories, and insights into Cambodia’s economy, explore our press release website, BizKhmer.com.